SPORT MOVES FAST.
SO DO WE.
Since 2019, KEEP has been shaking up sports and fitness PR.
No shoehorning. No templates. No overlooked clients. No wasted budgets.
Just bold stories that cut through the noise, delivered by people you know and trust.
All with a get sh*t done attitude.
THE TEAM
A self-confessed sports nerd, Matt has spent over a decade in the sports and wellness space, working with major global brands and governing bodies.
Matt launched Keep Communications in 2019, creating a tight-knit agency that’s grown through word of mouth and lasting relationships. With a reputation for delivering campaigns of any scale, he takes a no-nonsense approach focused on meaningful coverage, real connections, and impactful results.
When he’s not working, you’ll probably find him on the golf course, training for his next endurance challenge, or sharing in the joys (and heartbreak) of being a lifelong Arsenal fan.
Matt Williams
Founder & Director
With over a decade of PR experience and an enviable black book of contacts, Laura leads media relations at Keep Communications.
Having worked with global sports brands including Nike, ASICS and Brooks, she brings deep expertise across the worlds of running, snowboarding, skateboarding, BMX and surfing.
Driven by a passion for movement, Laura’s approach is hands-on and human - focused on meaningful stories, strong relationships and standout results.
Away from work, she’s just as active - whether she’s lifting weights, joining her local parkrun or planning her next trip.